Sigma New Website Design - Looks more professional

Sigma has update its website design to give it a more professional and updated look. SigmaPhoto.com website has also incorporated a new Lens finder search application, which helps the visitor/photographer, find the right lens for its needs (choose camera system, ASP-C/Full frame, Skill Level, Special user, technology).  As you know, Sigma has a large variety of great optical quality lenses, and it keeps expanding its selection over the years, so a search engine like this is a welcomed feature. The design take a more contrasty approach with colors like black ,red and white, which give the website a more 'PRO' look then before.

If you have seen Sigma's SD14 or SD15 camera's mini-sites, you should probably know what I am talking about. Those mini-sites are well designed with a very dramatic color and shadows effects to reflect the new path that Sigma aims to. Some news across the web suggests that Sony will be using the same Foveon technology that allows the camera to capture all the color spectrum (RGB) to its Foveon sensor for each pixel, instead of just one, either Green, Blue or Red in Bayer snesor. If Sony will launch such sensor, it will probably 'kill' Sigma's SD DSLR cameras range, petty. But It seems that Sigma continues to make new innovations and try to keep up with the stiff competition. Because Sigma is a large Lens manufacturer, it has its financial back to support some loses (if there are), in the DSLR section.

You can see that the new design is suppose to tell us something. Probably that Sigma will invest in new technologies and want to become a real player in the digital SLR field and SLR Lenses in the near future. At least let us hope so.